Terms of Service

newtwelve strategist · Last updated: September 6, 2026

These Terms of Service ("Terms") are an agreement between you and newtwelve ("newtwelve," "we," "us"), a small business based in the United States. They govern your use of newtwelve strategist, the application available at strategist-production-cf58.up.railway.app, and related services (together, the "Service"). By creating an account or using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

1. The Service

newtwelve strategist gives you a team of AI agents that help with social-media strategy. You chat with the agents, and they produce things like strategy advice, content ideas, hooks, captions, content plans, and readings of your analytics. The agents are powered by AI models from Anthropic (Claude). To generate responses, your chat messages, uploaded files and images, and data from any accounts you connect are sent to Anthropic's API. You can also optionally connect your Instagram professional account, and the Service can look at public social-media data to power insights and trend features.

2. Eligibility and accounts

You must be at least 16 years old to use the Service. The Service is not directed to children under 13, and we do not knowingly allow them to use it.
You sign up with an email address and password. Keep your credentials secure. You are responsible for all activity under your account.
Give us accurate account information and keep it up to date.
One person or organization per account unless we agree otherwise in writing.

3. Plans, trials, and billing

The Service offers a free trial with a monthly message allowance, and paid subscriptions on Creator and Business tiers.

Payments. All payments are processed by Stripe. Card details go directly to Stripe. We never see or store your card data.
Renewal. Paid subscriptions renew automatically each month until you cancel.
Cancellation. You can cancel at any time through the in-app billing portal (the Stripe Customer Portal). Cancellation stops future charges, and your paid access continues until the end of the current billing period.
Refunds. We do not offer refunds for partial billing periods, except where the law requires them.
Price changes. If we change prices, we will give you notice before the change applies to your next renewal.

4. Your content and our license to it

You own the content you submit to the Service, including your messages, uploaded files, and the material your agents help you create ("Your Content"). You grant newtwelve a license to host, store, and process Your Content in order to operate and provide the Service to you. That includes letting your AI team learn from Your Content so that your own agents give you better output over time.

Two clear limits on that license: we do not use one customer's private content to serve other customers, and we do not train our own foundation models on user content.

You are responsible for having the rights to anything you upload or submit.

5. AI outputs

AI outputs can be wrong, incomplete, or out of date. Everything the agents produce is a suggestion to help your work, not a statement of fact and not professional advice. The Service does not provide legal, financial, tax, or business advice. Review anything the agents produce before you rely on it or publish it, and use your own judgment. You are responsible for the content you publish.

6. Connected accounts and third-party platforms

Instagram. You can optionally connect an Instagram professional account through Meta's official login flow. If you do, we access your profile information, media, and insights as described in our Privacy Policy, and we comply with Meta's Platform Terms. You can disconnect at any time, which deletes your token and all Instagram data we fetched.
Public data. The Service also uses public social-media profile and post data from Instagram and TikTok, obtained through a third-party data provider, to power insights and trend features.
Their rules apply. Instagram and TikTok data is subject to those platforms' own terms. newtwelve is an independent product. We are not endorsed by, affiliated with, or sponsored by Meta, Instagram, or TikTok.

7. Acceptable use

When using the Service, you agree not to:

Break the law, infringe anyone's rights, or submit or generate unlawful, harassing, or deceptive content.
Abuse the AI features, including attempts to bypass safety measures, evade usage limits, or generate content that violates these Terms.
Scrape, crawl, or bulk-extract data from the Service, or probe, disrupt, or gain unauthorized access to it.
Resell, sublicense, or provide the Service to third parties as a service of your own.
Reverse engineer the Service except where the law allows it despite this restriction.

8. Copyright and DMCA

We respect intellectual-property rights and respond to notices under the Digital Millennium Copyright Act (DMCA).

Takedown notices. If you believe content on the Service infringes your copyright, email info@newtwelve.com with: identification of the copyrighted work, the location of the allegedly infringing material, your contact information, a statement that you believe in good faith the use is not authorized, a statement under penalty of perjury that your notice is accurate and that you are the owner or authorized to act for the owner, and your physical or electronic signature.
Our response. We will review valid notices, remove or disable access to the material where appropriate, and notify the user who posted it.
Counter-notices. If your content was removed and you believe that was a mistake, you may send a counter-notice to the same email with your contact information, identification of the removed material, a statement under penalty of perjury that you believe the removal was a mistake or misidentification, consent to the jurisdiction of the federal courts where you are located (or, if outside the US, the federal courts of California), and your signature. If the original claimant does not file a court action within the statutory window, we may restore the material.
Repeat infringers. We may terminate accounts of repeat infringers.

9. Termination

You may stop using the Service and delete your account at any time from your profile settings. Deleting your account erases your personal data and cancels any active subscription. We may suspend or terminate your account if you violate these Terms, if we must do so to comply with law, or if we discontinue the Service. Where practical, we will give you notice first. Sections that by their nature should survive termination (including Sections 4, 5, and 10 through 15) survive.

10. Disclaimer of warranties

The Service is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that AI outputs will be accurate or reliable.

11. Limitation of liability

To the maximum extent permitted by law, newtwelve will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising from your use of the Service. Our total liability for all claims relating to the Service is capped at the amount you paid us in the twelve months before the event giving rise to the claim. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

12. Indemnification

You agree to indemnify and hold newtwelve harmless from claims, damages, and reasonable expenses (including attorneys' fees) arising from Your Content, your use of the Service, or your violation of these Terms or of any third party's rights.

13. Governing law

These Terms are governed by the laws of the State of California, USA, without regard to conflict-of-laws rules. Courts located in California will have exclusive jurisdiction over disputes arising from these Terms, except where the law of your home jurisdiction gives you a non-waivable right to bring claims there.

14. Changes to these Terms

We may update these Terms from time to time. If a change is material, we will notify you through the Service or by email before it takes effect. Continued use of the Service after a change takes effect means you accept the updated Terms. If you do not agree, stop using the Service and delete your account.

15. Severability and miscellaneous

If any provision of these Terms is found unenforceable, the rest remain in full effect, and the unenforceable provision will be modified to the minimum extent needed to make it enforceable. These Terms, together with the Privacy Policy, are the entire agreement between you and newtwelve about the Service. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.

16. Contact

Questions about these Terms, support, or DMCA notices: info@newtwelve.com.